Sneakerheads: Supra Selects SaMo for Third Retail Location

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It's a good week for streetwear fiends. On the heels of Mishka's LA warehouse sale announcement (we heard it was bonkers today), Supra has just opened it's third store, and it's located right here in LA. This follows the sneaker champ's existing shops in Paris and NYC.

"We had many potential locations we were looking at for our third store, but Santa Monica made the most sense because Southern California is where the brand was born," says a brand rep. "It's a coming home of sorts, and we're excited about the location."

Situated in a 1,400-square-foot space at 304 Santa Monica Blvd, Supra SaMo is steps away from the beach and boasts a wide variety of styles for men, women and kids. What's more: as a thank you to their loyal West Coast fans, the shop will also feature an archive of limited-edition 2013 collab kicks that "are virtually sold out everywhere else."
· Supra [Official Site]
· Supra Designs Kicks for Elyse Walker's Super Pink Party in LA [Racked]
· Streetwear Stars: Mishka's LA Warehouse Sale Starts Tomorrow [Racked]