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At LA Fashion Week, there's power in numbers. After a series of DTLA shows put on by the Los Angeles Fashion Council, this weekend Concept LA kicked into high gear at Siren Studios. Racked stopped by on day one, where the lineup included a presentation by promising new LA brand Korovilas. Designer Maria Korovilas launched the line, comprised solely of dresses, a mere five months ago and has already been named by GenArt as a "fresh face in fashion."
Korovilas opted to do a presentation instead of a runway this season to better show the details of her fall/winter 2013 collection. "Some [dresses] are just a cut-and-sew knit lace while others, like the one in the middle, are hand-painted and really elaborately crafted to give a certain texture and hang," said the designer. "This the first time I've ever done a presentation, I've usually done runway in the past. A lot of the pieces are very intricate, so I'm curious to see the difference [in response] after people have a real opportunity to look at the pieces."
"The inspiration, well, it's kind of a variation on a theme. Last year was about saying goodbye to a whimsical romantic fantasy, and this is the evolution of that. It's the dark side of light and romance.
In terms of the styling, I wanted to be able to incorporate novelty fabrics but do it in a very streamlined way. I see it as modern baroque styling. Everything is nipped and tucked right now."
For more information on the line or stockists, email firstname.lastname@example.org.
· Korovilas [Official Site]
· They Know How to Pick 'Em – GenArt Names Maria Korovilas A Fresh Face in Fashion [Fashion School Daily]
· Odylyne's LAFW Show Was Fit For An Intergalactic Gypsy [Racked]