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Music and fashion collided at last night's Grammy Label launch party held at Harvard & Stone. While bartenders served the guests complimentary cocktails laced with Bowen's Whiskey, Recording Academy staffers, filming a documentary on the line, made their way through the mob with cameras.
The hipster crowd made their way toward the front of the venue as singer-songwriter Caitlin Crosby hit the stage with an acoustic set early in the evening. Although she rallied the guests, the highlight of the night was when Grammy Label creative director Caroline Rothwell broke out in song with a short excerpt from Janis Joplin's hit "Mercedes Benz" before asking the crowd to quiet and introducing indie rock group, The Rambles. A large group lingered on the sidewalk throughout the evening waiting to get in while fashionable guests like Elkin designers Kara and Brit Smith, model Alexandra Richards, blogger Devon Rachel, and event planner April Luca all mingled inside.
Grammy Label tees are available at Ron Robinson stores and online at ronrobinson.com. Proceeds go to Grammy Camp in support of music education.
· Grammy Label [Official Site]
· The Recording Academy Debuts a Grammy Inspired Basics Line [Racked]