Geronimo Generates Postcard-Worthy Apparel for Spring

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Former Rodarte intern Jenny Reyes is stuck in the past, and we're not complaining. The LA-based designer of Geronimo has made a name for herself by dreaming up new ranges of retro threads that West Coast gals like Jenny Lewis and Cillie Barnes simply can't resist. Here, Reyes reveals the story behind her picture-perfect looks for spring:

"My inspiration for this collection was the Cotton Club dancers of the '30s. They had this incredible exuberance about them, so I just imagined these girls hanging out by the beach. I always go back to the silhouettes and designs of the '60s, so there's always an element of that era in my collections. Also, I live in Southern California where the weather is almost always perfect, so I guess you can say I am inspired by the weather as well."
· Geronimo [Official Site]
· Watch Geronimo's Lana Del Rey Inspired Spring Video [Racked]
· Jenny Lewis Rocks Harlyn's Launch Party at Harvard & Stone [Racked]