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Perhaps inspired by the City of Los Angeles' new Made in LA logo, the city of Malibu has plans to turn its beachy, chic reputation into cold, hard cash. City heads are working on a Malibu logo, which could then be stamped on clothes, accessories and beauty products.
Whereas the city of LA crowdsourced its design from residents, Malibu has hired a licensing firm—located in New York—to help them come up with a design that will represent a "kind of official Malibu seal of approval." The company, Excel Corp, has already set up similar deals with the city of Beverly Hills and New York's Statue of Liberty; Beverly Hills' iconic seal is available now for "apparel, apparel accessories, gift and novelty, and social expressions categories." Per LA Business Journel's report, Excel is already in discussions with Coppertone about a Malibu partnership.
Malibu-endorsed wares will hit store shelves in 2014 and the city will collect a portion of sales (5 to 10%) that will go to the maintenance of beaches and public parks.
· Malibu Image Shaping Up [LA Business Journal, sub req]
· Here is the Winning Designed/Made in LA Logo [Racked]
· Choose the Logo for the Mayor's Designed/Made in LA Initiative [Racked]