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Model Coco Rocha Thinks LA Girls Are "Adventurous Dressers"

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To ring in the latest installment of Banana Republic's clever collaboration with Mad Men costume designer Janie Bryant, the famed retail chain debuted a "Mod Pod" pop-up at The Grove yesterday. Hosted by the retro collection's print campaign star, Coco Rocha, the event featured prized face time with the supermodel and free makeovers inspired by the popular period drama.

After trying on some gear from the range and scoring a Megan Draper cat-eye from one of the on-site makeup artists, we sat down with Rocha to talk about the collab and hear her thoughts on LA style.

When did you arrive in LA?
"Three days ago and, sadly, I leave in an hour. I so wish I was staying here because LA is amazing right now. New York is a mess with all that snow."

What do you like to do when you're out here?
"Usually I only have time to work when I'm in LA, but two months ago I had the chance to take a road trip, which was great. I also love to vintage shop here and hang out with friends."

What do you love about the Banana Republic Mad Men collection?
"It's the perfect partnership because so many people want to dress like the characters on Mad Men now. I hope this collection inspires women to dress up for work like they did back then. Nowadays, women think that they have to look a certain way in the workplace—no makeup, no hair, nothing. These pieces brings us all back to a time where women went to work looking like bombshells."

What are your thoughts on LA style?
"What's so great about LA is that there is always warmth, so you don't have to layer up and worry about keeping warm. It's all about wearing exactly what you want here. Living in New York, I don't get to do that much because I have to stay bundled up. The girls here are adventurous dressers and ready to make a statement—I like that. Come to think of it, London and LA have very similar styles. In both cities, girls put on whatever and you're like, 'What are you wearing?' and it always looks really cool."

Shop the Banana Republic Mad Men collection in-store and online now.
· Banana Republic [Official Site]
· Sally Draper! Inside the Banana Republic Mad Men Party [Racked]
· Rosie Huntington-Whiteley Sounds Off on LA Vs. London Style [Racked]
· Fashion Star's Louise Roe Compares Rich Girls in LA & London [Racked]

The Grove

189 The Grove Drive, Los Angeles, CA 90036 323-900-8080 Visit Website