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A main focus of Wildfox's balloon-strewn booth at Project in Las Vegas was their new line of jeans, designed in collaboration with denim guru Michelle Siwy. The collection runs the gamut from worn-in blue boyfriend styles to galactic prints to metallic finishes to rockerish black to sequins. Of particular note were a few tie-dyed styles that felt like velvet but were actually made of a super fine-wale corduroy. The collection, which will range in price from $178 to $278, will be available as of July.
The jeans, as well as Wildfox's other offerings (tees, shirts printed with sayings like "I Live Above Sunset," worn-in sweaters), hung about a space that looked like the scene of a girls' night out. Aside from the balloons, there were opened bottles of champagne and jars of candy; pink was the prevailing color choice. Take a around the booth with our gallery, above.
· Wildfox Couture [Official Site]
· Wildfox Kicks Off NYFW With a Flapper-Inspired Presentation [Racked]
· As If! Wildfox Like, Totally Channels Clueless for Spring [Racked]