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La Brea men's boutique and barbershop General Quarters has a very specific aesthetic that's all its own. It's part vintage Americana (the store's stocked with heritage brands local to SoCal) and part LA badass (books and posters convey a fascination with motorcycle culture). Now, store owner Blair Lucio is coming out with his own line. The line of General Quarters button-downs and wovens debuted yesterday at Vegas tradeshow Capsule and will join Gant Rugger shirting and Rogue Territory denim on the store's racks this fall.
"I wanted it to be made in California and I wanted it to be specific to the style I like in the store," said Lucio. "It's comfortable and soft but also hard wearing and casual. The idea was classic, usable clothing."
New, exclusive styles will debut at the La Brea boutique every other month, and will be part of the General Quarters e-boutique rollout, which will happen "sometime in March." Prices range from $120 for chambray and other lightweight options to $145 for heavier, overshirt styles.
· General Quarters [Official Site]
· The 38 Essential LA Shops, Winter 2013 [Racked]
· The Men's Shop This Menswear Designer Swears By on La Brea [Racked]