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New York Times Dubs Rose Ave in Venice "Blossoming"

New Rose Ave boutique The Golden State. Photo via <a href="">Instagram</a>.
New Rose Ave boutique The Golden State. Photo via Instagram.

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It may not be the "coolest block in America," but Rose Avenue in Venice is definitely happening. So much so that the New York Times has taken notice, declaring that the "once-seedy stretch" is "blossoming."

Namechecked are Whole Foods, who moved in on Rose and Lincoln; Google, whose offices are on Rose; cultish healthy eatery Cafe Gratitude; drink spot Venice Beach Wines; artsy fashion and interiors boutique Golden State; and L.A. + JO, a clothing shop with two other SoCal locations.

This isn't the first article declaring Rose Ave the new Venice hotspot—the LA Times had a very similar take just this December. Rose Ave, even New York City is on to you now.
· Transforming a Once-Seedy Stretch of Venice, Calif. [NYT via]
· Abbot Kinney Named "Coolest Block in America" [Racked]