clock menu more-arrow no yes mobile

Filed under:

Hollywood Toasts Tommy Hilfiger's New West Coast Flagship

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Store photos courtesy of Tommy Hilfiger.

The guest list at last night's opening fête for Tommy Hilfiger's flagship store read like a who's who of Hollywood. Fresh off his NYFW show, the acclaimed American designer and his wife, Dee Hilfiger, traveled to LA to welcome stars like Jennifer Lopez, Drew Barrymore, Jessica Alba, Alicia Keys, Olivia Munn, Ed Westwick, Alessandra Ambrosio and one of our favorite Real Housewives, Lisa Vanderpump, to his new retail haven.

"LA is the best place in the world to bring fashion together with the entertainment industry," Hilfiger explained. "I'm excited we've found the perfect location on Robertson Boulevard to showcase the brand; it has a global retail presence and its blend of luxury and accessibility makes it ideal for the classic, American, cool spirit of our brand."

Located at the corner of Beverly and Robertson, the 6,600-square-foot shop features a redesigned tile façade in the brand's signature navy and midcentury found furniture that matches the eclectic feel of the designer's boutiques across the globe. Regarding inventory, the flagship carries an array of women's and men's ranges, kid's wear, sportswear, swimwear, footwear, sunglasses, watches and fragrance. There's also a red carpet capsule collection for men that was designed exclusively for this flagship, as well as a rotating selection of celebrity vintage items on display that currently showcases Marilyn Monroe's cowboy boots and Michael Jackson's own Hilfiger sweater.

Amidst greeting fans and friends throughout the night, the busy man of the hour revealed to us a few of his local haunts. "Madeo is my new favorite restaurant here," he said. "I've also had great dinners and evenings with friends on the patio at Chateau Marmont." He also gives into a little retail therapy while he's out here: "Vintage shopping in LA is unparalleled. My favorite spot is Decades—it feels like a museum for amazing vintage fashion." Welcome home, Tommy.

In honor of the opening, The Tommy Hilfiger Corporate Foundation has announced a partnership with P.S. ARTS to develop a multi-year arts education curriculum in two schools in the Los Angeles school district, Walgrove Elementary School and Grand View Elementary.
· Tommy Hilfiger [Official Site]
· Bravo's New Decades Series Finally Gets a Name and Date [Racked]