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Last summer, Canadian fast fashion brand Joe Fresh inked a deal with JCPenney. Joe Fresh wanted US exposure; JCPenney wanted the cache of a cool brand with super-low prices that wouldn't be off-putting to its customers. The result: Joe Fresh is opening shops within the 683 JCP stores nationwide, set to debut March 15th. But before that happens, they're going all Hollywood, gifting items of clothing at the Independent Spirit Awards next Saturday and, on the 8th, opening a big pop-up shop in the now-empty 13,000-square-foot space at the corner of Melrose and Crescent Heights that used to house Miss Sixty.
The pop up will be open just three days (March 8th, 9th and 10th) and will offer "35 styles including dresses, colorful cardigans and denim, crochet shorts, twill skirts and accessories ranging from $4 to $69 retail." After that, you'll be able to score the goods at JCPenney stores and online at jcp.com.
· JCPenney [Official Site]
· Joe Fresh [Official Site]
· Joe Fresh and J.C. Penney Gearing Up for March Launch [WWD]
· Canada's Joe Fresh Coming to LA by Way of JCPenney [Racked]
· Joe Fresh: A New Kind of Fast Fashion? [Racked N'tl]