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- Photos by Elizabeth Daniels
- And they did just that. Similar to UO's magical mecca in Malibu, this store is in an indie state of mind, showcasing a range of custom-built
- These amazing hanging creations were custom-made for the store by a local vendor.
- An assortment of jewelry and Baggu bags.
- The beauty apothecary.
- RGB nail polish in every color of the rainbow.
- In addition to highlighting new designers and even members of their own team (be sure to hit the men's section for natural wood carved ray-guns and brass knuckles designed by a staffer), UO Rialto is heavy on vintage. Men's and women's departments are mix
- Music is also a heavy focus. "We sell vinyl like crazy, it's insane," Hauser adds. "This store carries around 600-800 choices, and many are exclusive to us. Lana del Rey is this year's bestseller. We also brought in some guitar amps, effect pedals
- Photo booth fun!
- Vintage game consoles, anyone?
- The small but mighty shoe shop features an edited selection of athletics and go-to boots.
- Men's grooming station.
- More men's gear, featuring everything from Stussy to Levi's.
- Stunning raw stones are sprinkled throughout the store.
- The resting area, complete with vintage rugs and the comfiest seats on the planet.
- A view of both floors from the back.
- Rad denim patchwork curtains at the fitting rooms.
- Novelty items and greetings cards on the second floor.
- While the interior offers subtle salutes to the Broadway landmark's entertainment past (a movie screen on the back wall, a collage of retro horror films near the second floor fitting rooms), the exterior evokes the strongest sense of nostalgia. UO worked