Photos! Inside Urban Outfitters' Rialto Theater Treasure Trove

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• Photos by Elizabeth Daniels
• And they did just that. Similar to UO's magical mecca in Malibu, this store is in an indie state of mind, showcasing a range of custom-built
• These amazing hanging creations were custom-made for the store by a local vendor.
• An assortment of jewelry and Baggu bags.
• The beauty apothecary.
• RGB nail polish in every color of the rainbow.
• In addition to highlighting new designers and even members of their own team (be sure to hit the men's section for natural wood carved ray-guns and brass knuckles designed by a staffer), UO Rialto is heavy on vintage. Men's and women's departments are mix
• Music is also a heavy focus. "We sell vinyl like crazy, it's insane," Hauser adds. "This store carries around 600-800 choices, and many are exclusive to us. Lana del Rey is this year's bestseller. We also brought in some guitar amps, effect pedals
• Photo booth fun!
• Vintage game consoles, anyone?
• The small but mighty shoe shop features an edited selection of athletics and go-to boots.
• Men's grooming station.
• More men's gear, featuring everything from Stussy to Levi's.
• Stunning raw stones are sprinkled throughout the store.
• The resting area, complete with vintage rugs and the comfiest seats on the planet.
• A view of both floors from the back.
• Rad denim patchwork curtains at the fitting rooms.
• Novelty items and greetings cards on the second floor.
• While the interior offers subtle salutes to the Broadway landmark's entertainment past (a movie screen on the back wall, a collage of retro horror films near the second floor fitting rooms), the exterior evokes the strongest sense of nostalgia. UO worked

We've said it once and we'll say it again: Urban Outfitters likes to think big. After more than a year of very exciting developments, Urban Outfitters has finally unveiled its highly-anticipated revamp of DTLA's historic Rialto Theater. The two-story, 9,830-square-foot space is, in a word, epic.

"We started looking in Downtown seven or eight years ago," reveals John Hauser, Urban Outfitters Chief Officer of Brand Experience. "We first looked at Spring Street—around 5th and 6th where the action's at—but just couldn't get comfortable. About a year and a half ago we took a tour of all the historic theaters, which was an amazing experience." Once UO discovered the Rialto, everything fell into place. "Due to damage from the 1994 Northridge earthquake, there was literally nothing left inside the building," Hauser explains. "It was sad, but it allowed us to work from the ground up."

· Urban Outfitters [Official Site]
· Could Urban Outfitters Be Moving Into DTLA's Rialto Theatre? [Racked]
· Confirmed! Urban Outfitters Taking Over DTLA's Rialto Theatre [Racked]
· Inside Urban Outfitters' Massive, Magical Mecca in Malibu [Racked]
· A Peek Inside Urban Outfitters DTLA, Opening Next Month [Racked]