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North Beverly Drive wins again. In addition to scoring Maje, Sandro and Scoop NYC, Beverly Hills' new Rodeo has just landed Sam Edelman's first West Coast boutique. With two existing stores in New York, this will be Sam's third location in the country.
Secured by real estate firm RKF, the deal situates the trendy shoemaker at 342 North Beverly Drive in the space formerly occupied by Jack n' Jill's. "Sam Edelman is a complementary addition to the exciting mix of new, contemporary fashion tenants on North Beverly Drive," RKF executive vice president Rachel Rosenberg adds. "Sam's customer shops both luxury and moderate, so the proximity to Rodeo Drive was a driving factor in locating a district. His eclectic and designer collection will meet recent demands for better shoe wear options in Beverly Hills, similar to what Charlotte Olympia and Giuseppe Zanotti have brought to the area."
RKF exclusively reveals to Racked that Sam Edelman is set to open April 2014.
· Sam Edelman [Official Site]