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This morning at 8am, the Isabel Marant for H&M collab officially lands in stores. Below, Racked LA associate editor Danielle Directo-Meston reports live from the Marant madness at H&M Beverly Center.
8:20am: The line to shop the ladies department is quickly filling up. The DJ is spinning "Work Bitch" by Britney Spears for motivation.
8:25am: While I'm waiting for my turn at 9:05am, I'm scoping what other shoppers are grabbing. As expected, that damn beaded jacket is first to go, as well as sweaters and cardigans.
8:30am: Looks like they'll be restocking items. Just saw staff rolling in an untouched racked of tops and white leather pants.
8:40am: They're restocking! Woo-hoo!
8:50am: People are allowed four of each style, per the official rules.
8:55am: Sweaters are all gone. Nooooooo!
9:00am: Seems like there are plenty of those sparkly boho dressed, the metallic bombers, and printed tops.
9:03am: And here come more restocks. They've got a pretty well-oiled machine running here. This H&M staff knows what's up.
9:05am: My group is up! People are raiding whatever outerwear is left. Looks like the last two shaggy cardigans are all gone. No more fringe boots, but seemingly plenty of studded heels are left.
9:10am: There are lot of accessories, metallics bombers and those tie-dye pants left.
9:11am: Sneaky folks are snapping up dressing room castaways from staff before they're sent back to the racks.
9:20am: Compared to past sales, this one was pretty calm, believe it or not. Smart shoppers grabbed what they could and are trying on their hauls outside of the sales area. Now comes trading time!
9:30am: Back at the kids department, there's a good amount of merch left, including shoes and accessories. No sweaters, of course.
9:34am: Over in the men's section, no more sweaters, but plenty of pants, jackets, boots and accessories. Some basic tops are left, too.
9:36am: That's all, folks. Thanks for playing!
· All Isabel Marant for H&M Coverage [Racked]
· Isabel Marant for H&M: What to Buy, Where to Buy Next Week [Racked]
· Inside LA's Insane Isabel Marant for H&M Pre-Shopping Party [Racked]
· Isabel Marant for H&M: Diehards Arrive with Coffee, on Segways [Racked]