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Kate Spade & Lucky Brand to Take Over Juicy Couture Stores

Image of Juicy Couture at the Americana at Brand <a href="http://americanaatbrand.com/shop.php?id_shop=96">via</a>
Image of Juicy Couture at the Americana at Brand via

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Is this the beginning of the end of velour tracksuits? After selling the intellectual rights to Juicy Couture to NY-based brand development and licensing company American Brands Group last month, Fifth & Pacific is making more major changes to the struggling label. As our sister site reports, the group's planning on converting Juicy stores into Lucky Brand and Kate Spade New York.

The Cali-based apparel and accessories lifestyle label has seven LA-area stores, including boutiques at Rodeo Drive, Glendale's Americana at Brand, Santa Monica Place, Westfield Century City and Colorado Boulevard in Pasadena—all of which already have Kate Spade or Lucky shops. But as WWD notes, Fifth & Pacific is also looking to unload Lucky in order to focus on fast-rising Kate Spade and her hip little sister brand, Saturday. So does this mean we could see more happy yellow doors opening around town?

No word yet on which Juicy locations will be affected; in the meantime, the clothing brand tells us it's all "business as usual" through June 2014. Stay tuned for more deets.
· Juicy Couture [Official Site]
· Terry Richardson Goes California Dreaming for Juicy Couture [Racked]
· Juicy Couture Sold to Marilyn Monroe's Brand Rep For $195MM [Racked]
· Juicy Founders Are the "Most California People That Ever Lived" [Racked]