Toast Luxe Timepieces at the Rodeo Drive Festival of Watches

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Fashionably late folks and before-the-dot early birds: whether you're rethinking your arrival style or revamping your Rolex, Beverly Hills is apparently the No. 1 place to score a stylish ticker this side of Pacific Standard Time. This week, the 90210 is toasting the art of keeping time with their first-ever Rodeo Drive Festival of Watches, a four-day event showcasing the best timepiece boutiques outside of Switzerland.

From Thursday, October 10th to Sunday, October 13th, time-keeper collectors and enthusiasts can scope out uber-luxe clocks ranging from fashion watches to automotive-inspired pieces to super-thin styles and more at 20 shops along Rodeo, Brighton Way and Wilshire Boulevard. The high-rolling wrist wear affair kicks off with a massive open house Thursday from 6pm to 9pm, when retailers like Bulgari, Porsche Design, Harry Winston, Van Cleef and Arpels and others will be serving up sips and unveiling their latest collections.

Setting your clock for this one? Check out the full sched of open house haps here.
· Festival of Watches [Official Site]
· Where Haute Living's CEO Goes for Rare Watches in WeHo [Racked]
· La Mer's Celeb-Favored Wrap Watches Pop Up at The Grove [Racked]
· 18 Chic Watches to Remind You to Spring Forward This Sunday [Racked]