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While West Hollywood's giving the cold shoulder to fur products, the stylish nabe's shopping stretch of Santa Monica Boulevard offers unsurprisingly warm welcomes to briefs boutiques. After LA Jock ditched their digs in favor of a bigger space two blocks north, Spanish sportswear brand ES Collection swiftly took over the vacated spot for their first American storefront.
Apparently known for their "form-enhancing underwear" (use your imagination for that one), the men's store will also stock athletic gear, boxers, swimwear, jockstraps and "less mainstream undergarments" like cotton and spandex body suits. As for the interiors, the Barcelona-based brand says they "aim for consistency," and the WeHo shop will be a carbon copy of its boutiques in other cities. Next up for ES: locations in Palm Springs, Miami and Dallas, of course.
· ES Collection [Official Site]