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Theory and Helmut Lang Are Landing in Brentwood Next Year

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Image of Theory's Melrose boutique <a href=",default,pg.html">via</a>
Image of Theory's Melrose boutique via

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More big boutique news for Brentwood. After scoring Cali-cool basics brand Velvet earlier this year and soon-to-open blogstar fave Rag & Bone, the luxe nabe is also nabbing two more major names for its shopping scene. California Apparel News reveals minimalist chic European label Helmut Lang and NYC-based Theory are slated to open in the upscale 'hood next spring, right across the way from celeb-faved shopping haunt Brentwood Country Mart.

The two brands will be setting up shop right next door to one another within new 9,500-square-foot retail development Brentwood Place. The fashion trade pub reports that Theory will occupy two-thirds of the new space, and that the duo will be the building's only tenants. Whoo-hoo!
· Theory [Official Site]
· Helmut Lang [Official Site]
· Helmut Lang and Theory Moving to LA's Brentwood [CAN]
· Aussie Boho Brand Flannel Pops Up in Brentwood [Racked]
· Breaking! Rag & Bone Heading to Brentwood in October [Racked]

Helmut Lang

8808 Melrose Avenue, West Hollywood, CA 90069 310-623-1900 Visit Website

Brentwood Place

13038 San Vicente Blvd., Brentwood, CA