clock menu more-arrow no yes mobile

Filed under:


Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Major bummer for Wildfox Couture designer and Siwy Denim co-founder Michelle Siwy, who was given a preliminary order by the LA County Superior Court to stop using the term "Siwy" in advertising and marketing efforts for Wildfox. Fashion trade pub WWD reports that the LA-based designer must provide a disclaimer that states her denim collection for vintage-inspired label Wildfox is not affiliated with her former namesake jeans brand, and that all stores and third-party sellers who stock her merch must also follow suit. Siwy parted ways with Siwy Denim last year and filed a lawsuit against her former firm, alleging it backed out on promises to grant her a 32 percent stake in the company. The denim brand then counter-sued Siwy and Wildfox for alleged trademark infringement. Ouch. [WWD; Previously]