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LA's Tortoise Brings Wash-It-Your-Way Jeans to Concept Space

Image via Tortoise
Image via Tortoise

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After hosting cool men's e-shop Wittmore in August and rule-breaking East Coast prepster brand Boast in September, Liberty Fairs looked to LA for Concept 8366 1/2's occupant for October. The latest to hold court in the revolving pop-up space is eco-conscious brand Tortoise, who'll be stocking the shop's shelves with their collection of luxe men's jeans until October 20th. (Sorry ladies, women's wares are launching next season.)

Transforming the store into a denim bar of sorts, the local line also offers shoppers a mix of made-to-order services, from customizing fits and designs to choosing the aged look of their jeans to mirror the wear of one year, three years, five years, 10 years, 20 years or 100 years. Plus, the label uses its very own wash house in LA to give every pair their patented, sustainable wash technique to "eliminate the use of harmful chemicals and recycle the already-minimal amount of water used in the process." We can totally get behind that.
· Tortoise Jeans [Official Site]
· Liberty Concept Space [Official Site]
· Last Chance: Score Cool Men's Merch at Wittmore's Pop-Up [Racked]
· Liberty Fairs' Cool Concept Shop Headed to West 3rd Street [Racked]
· Rebel Prep Brand Boast is Moving into Concept 8366 1/2 Shop [Racked]

Concept 8366 1/2

8366 1/2 WEST 3RD ST LA, CA 90048