Groceries and Love+Made Team Up on Edgy Eco Basics

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• Photos courtesy of Groceries
• Lock & Key cutout top, $72.
• Loveless two-piece jumper, $98.
• Blackheart hooded maxi cardigan, $148.
• Amelie asymetrical bodycon dress, $98. [Photos by Ja Tecson, modeling by Felicia Porter and styling by Joanna David.]

Two stellar trade show stars have joined forced to craft a game-changing capsule of avant-garde sportswear. Both hailing from LA, Groceries and Love+Made introduce a collection of cutout jumpers, bras, cardigans, leggings, dresses and tops that are as well-ventilated as they are eco-minded.

"I was very happy to collaborate with a brand like Groceries because of their environmentally friendly approach to fashion and product," explains Love+Made founder/creative director Linda Nguyen. "For example, all of the fabrics and materials we used for the collection are organic, GMO-free and recycled." Not compromising taste, Nguyen notes that the range is "versatile enough to wear casually with workout gear or styled up with a leather jacket and heels." We likey.

Groceries founder/executive director Robert Lohman adds, "I've always wanted to work with local talent and Linda bleeds LA. We both grew up in Southern California and it feels good to be a part of a line designed and manufactured here at home."

Like what you see? Look out for the Groceries x Love+Made collection March 2014 when it drops here and in select boutiques around the country. If you can't wait that long, pre-order looks at the next Coeur trade show on October 14, 15 and 16 at DTLA's Cooper Building.
· Groceries [Official Site]
· Love+Made [Official Site]
· Joyrich, Levi's, Harlyn: 21 Rad Finds at the Vegas Trade Shows [Racked]