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Where Stylist Dana Goldenberg Discovers Vintage Gems

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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


[Photo: Pamela Surjadjaja/Flickr Pool]

Toronto native Dana Goldenberg has bounced between Los Angeles and Canada over the years, styling looks for major brands from Sketchers to Guess to Louis Vuitton. Less than a year ago she planted her flag firmly back in the City of Angels, and quickly nabbed gigs working with musicians Mos Def and Sophie Milman plus actress Megan Park. When off duty, Dana is still working to outfit her Mid-City apartment, and that means Sundays at the Melrose Trading Post. From dresses to drawers, the open-air market is her go-to one stop style shop.

Anyone who knows me, knows about my love affair with the Fairfax Melrose Trading Post. The treasures that are waiting to be found are endless. My entire apartment is filled with the hidden gems from this flea market. Unlike the shlep of the Rose Bowl, this LA staple is located within 5 minutes of my apartment, and I have the option of going every single Sunday if I so desired. I especially love my collection of vintage dresses, cutoff rock-tees, and jewelry that I have purchased from the market. Some of my most recent purchases; a beautiful coffee table for $65, vintage Levi's 505s with patches on them, as well as a great vintage Calvin Klein Khaki Romper.
· Dana Goldenberg [Official Site]
· All Shopping Confidential Posts [Racked]
— Kat Odell

Melrose Trading Post

7850 Melrose Ave Los Angeles, CA 90036