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Although ShoeDazzle's COO Deborah Benton exited last year to become president at Nasty Gal, the Santa Monica-based startup co-founded by Kim Kardashian has managed to stay afloat in the sea of shoe subscription sites. But 2013 is all about upping the ante, which is why they've tapped celeb stylist/designer Rachel Zoe to add even more star power to the mix.
"I really admire Rachel, and as a co-founder I am thrilled to welcome her as Chief Stylist," Kim K notes on her blog. "She's a force in fashion who will bring her world-famous vision and I can"t wait for her to make ShoeDazzle clients feel styled and glamorous!"
To kick things off, WWD reports that member e-mails with Zoe's tips and footwear picks (styles start at $39.95) will begin rolling out this month, followed by a ShoeDazzle/Zoe television commercial.
· ShoeDazzle [Official Site]
· Moving On Up [Racked]
· Rachel Zoe Named ShoeDazzle Chief Stylist [WWD]
· Rachel Zoe Joins ShoeDazzle [Kim Kardashian/Celebuzz]