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In one scene of Joyrich's latest video ad, a golden boombox sits inside a gilded grocery cart. This is the LA-based label's idea of "Luxury Back Street," which is also the name of the spring 2013 clip.
Following fall's punk point-of-view, Joyrich's latest collection merges '90s glam and street fashion to offer a fresh take on laid-back luxe.
Watch the quick clip below and, in case you were about to Shazam it, the song playing in the video is called "Van Vogue" by Azealia Banks.
· Joyrich's Fall Lookbook Video is Heavy on Punk Prints, Skrillex [Racked]
· Joyrich Unveils Wild Style Concept Boutique on Melrose [Racked]