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If you've got five minutes, New York Mag has a in-depth article about SoulCycle, beginning with their intense trainer auditions and cycling [get it?] through the birth story of the brand. Perhaps the most surprising part is that instructors are chosen—or cast—for specific times and neighborhoods. "We're looking for [people that are] a little sexy, a little edgy. We kind of don't want Suzy Fitness. And if we do, we need to rough her up a little bit," said SoulCycle master trainer Janet Fitzgerald. [The Cut]