Glimpse Snazzy New Retail Headed to San Vicente and Melrose

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After the departures of fashion-forward Melrose Ave mainstays Alpha and Beckley, it seemed like the stretch between La Cienega and San Vicente was becoming a less-desirable place for retailers. The tide has clearly shifted, though. A few months back, the designers of Rag & Bone selected the area for their LA flagship store and now, we're seeing renderings for a sizeable shopping center that's in the works for just a few blocks away.

The development of 8711 Melrose, which sits at the corner of Melrose and San Vicente, comes courtesy of design firm RNL and Jason Illoulian, an entreprenuer who sits on the board of the nearby WeHo public library. According to LA Confidential, it will be "a mecca for luxury retailers, with 27,000 square feet of retail and showroom space, a coveted underground parking structure, an outdoor park behind the building, and almost 10,000 square feet of rooftop terrace space." Check out a sketch of the project, above; it's slated to open in about a year.
· WeHo Shopping Complex Coming Later This Year [LAC]
· City Council Approves Melrose Projects [WeHo Patch]
· For Rag & Bone, Parking Was Melrose Storefront's Selling Point [Racked]