As If! Wildfox Like, Totally Channels Clueless for Spring

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

Wildfox—the LA-based knitwear label obsessed with all things '90s—has produced yet another brilliant lookbook. Successfully tugging at our nostalgic heart strings, the brand's latest shoot salutes director Amy Heckerling and her iconic flick, Clueless.

"We had so much fun designing, casting, styling and shooting this because it really is a tribute to my 12 year old roots and first inspiration in fashion," Wildfox co-founder Kimberley Gordon explains on her blog. Edited by Gordon and shot by Mark Hunter aka Cobrasnake, the lookbook expertly captures reenactments of classic Clueless moments, complete with all the phrase tees, retro graphics, punchy prints and prep-meets-grunge essentials that we know and love from the film.

Flip through the gallery for our favorite shots (the brick-sized cell phones were a perfect touch) and click here to see the lookbook in full.
· The Kid's In America, SS 13 Wildfox [Wildfox]
· Inside Wildfox's New Bieber-Friendly, Dog-Friendly Digs [Racked]
· The Cobrasnake's Cobrashop Returns to Hollywood [Racked]