Storecasting

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Fresh off the opening of its Melrose Avenue store, LA-based brand Joie is looking ahead at a possible 15 new locations this year, including Pasadena. Said owner and creative director Serge Azria, "Lately, we have been known for tops in silk, but we do more than that. We do shoes. We do handbags. We have outerwear, leather, trousers. You need a showcase. The only way to do that is to open stores." [WWD, sub req]