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Equinox Lands Terry Richardson for 2013 Ad Campaign

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Images courtesy of Equinox.

This is just too much awesome for one day. Following the release of Equinox's super-stylized Pilates promo video, the luxury fitness company has just unveiled its new "By Equinox" campaign, which was lensed by none other than Terry Richardson.

Shot at Pierre Koenig's legendary Stahl House in the Hollywood Hills (also known as Case Study House #22), each image "voyeuristically captures a moment made possible by the Equinox-powered body," says the brand. Richardson's signature direct flash lighting and provocative vision add to the campaign's intimate vibe.

This isn't the first time Equinox has worked with Richardson; the prolific photographer also shot their 2012 ad campaign, which you can see here.
· Equinox [Official Site]
· LA Trainers Star in New Epic Equinox Pilates Promo Video [Racked]