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Katie Holmes has been named co-owner and spokesperson for Alterna Haircare. WWD reports Holmes has inked a multiyear deal with the former LA-based company and "will be featured in Alterna's first print advertising campaign, which will roll out on the brand's e-commerce site, launching mid-February, then to March consumer magazines. She will also provide the brand with input and insight on upcoming products and initiatives." Given this deal and her Bobbi Brown cosmetics gig, we wouldn't be surprised if a full-blown Katie Holmes Beauty line pops up next. [WWD (sub req); Previously]