"Modern-Day Lucy" Jessica Simpson Scores an NBC Sitcom

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This is the face of a very happy woman. Adding to Jessica Simpson's massive empire that already includes a fashion line, a Weight Watchers deal and a Fashion Star hosting gig, the singer slash money-making machine has just landed her very own sitcom.

According to Vulture, NBC—the same network that's hooking Rachel Zoe up with an autobiographical scripted show—is working with Universal Television and Electus to create a pilot for a comedy that's based on Simpson's life. The project will be written by Mall Cop's Paul Blart.

If you're not quite convinced that Simpson is the "modern-day Lucy" that Electus chairman Ben Silverman believes her to be, please revisit this clip from her 2003 MTV reality show, Newlyweds.
· Jessica Simpson Sitcom in the Works at NBC [Vulture]
· Jessica Simpson's Crash Diet Involved 15 Days of Smoothies [Racked]
· Rachel Zoe Scores NBC Scripted Comedy Based on Her Life [Racked]