Smashbox Fans Could End Up on a Hollywood Boulevard Billboard

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Plenty of beauty brands have fun online games for their fans. But Smashbox is upping the ante with its new Love Me Facebook app, created to celebrate artist Curtis Kulig's limited-edition collab.

Here's how to play: First, check out Smashbox's page and "like" them. Next, choose from one of three "Love Me" background templates. The real fun is uploading a photo of yourself looking glam—wearing Smashbox makeup is a plus, but not required. Once you post your image on the background, you can download it and use it as your Facebook image. But you can also do something much cooler.

For the week of the Oscars (the show airs February 24), Smashbox will be taking over the Hollywood Boulevard billboard just outside of Teddy's at the Roosevelt Hotel. The billboard will be on a constant loop, broadcasting different pictures of users from the app along with their short quotes about what love means to them. For those not in LA, the livestream will be online for everybody to see.
· Smashbox [Facebook]
· Smashbox Studios, Cosmetics 2.0: Relaunch Party [Racked]