Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
- Jenners arrive!
- Kendra Wilkinson
- Virtual Villaraigosa!
- Kendall, just standing there!
- Kendall, still standing!
- Forever 21's photo booth
- Miss Teen California!
- One of the night's fashion shows
- Before Macy's fashion show
- Tous' prize wheel
- Food going fast at Tous
- Happy FNO partiers
- At the Maybelline New York Color Studio
If you didn't get to the Beverly Center by 5pm last night for the mall's big FNO bash, chances are you were a$$ed out of parking big time. Once inside, however, it was quite a party.
The festivities started at 5 with red carpet arrivals, but guests had to wait until 6 for the first Jenner sighting—and surprise of all surprises, Kylie and Kris showed up to cheer on Kendall. The photographers went nuts when Kris posed with her daughters. Other celebrities present included Kendra Wilkinson, Meagan Tandy ("Lulu" from Jane by Design), YouTube stars Elle & Blair and Kofi Siriboe ("JJ" from Lincoln Heights). There were others but sadly, we aren't up to snuff on our ABC Family shows and therefore couldn't ID them. Also spotted walking around the event: Miss Teen California. Random!
The mall's opening ceremony started a half hour later with a video welcome by LA mayor and DNC speaker Antonio Villaraigosa, who encouraged everyone to shop, shop, shop to help save jobs. Then came the first fashion show of the evening, featuring clothes from Macy's, Bloomingdale's, True Religion, Traffic, Diesel, Max & Co, J. Lindeberg and Lacoste. Vogue's Lisa Love, Pretty Little Liars' Lucy Hale and the event's hostess, Kendall Jenner opened the show. Oddly, Kendall was the only one who didn't speak at all. She pretty much just stood there while Love and Hale each took the mic. A second fashion show for Forever 21 was slated for 9, but we didn't stick around.
Those who opted not to check out the fashion show were able to partake of all the other offerings, like food, drinks and discounts. If you wanted any part of the freebie action, you had to get there real early because by 8pm, it was all gone. White House/Black Market offered karaoke and Pinkberry that ran out by 7. Versace was pouring champagne. Some retailers had open bars, but they had all run dry within a couple of hours; offerings of cupcakes, cookies and other sweets also disappeared as quickly as they came. Almost every store had a DJ and/or a makeup station, so if you missed out on the hors d'oeuvres you could still enjoy the party atmosphere and take advantage of discounts and special offers like 30% off one item at H&M, a free gift with any $40 purchase at Forever 21, 20% off purchases at Steve Madden and Charles David, and 20% off at White House/Black Market plus a free gift bag.
Macy's probably took the prize for biggest party of the night with its own mini fashion show, styled by Mandi Line (also of Pretty Little Liars) and introduced by stylist Lawrence Zarian. The department store also had a nail bar and an open bar stocked with the full line of Skinny Girl cocktails and BLK Water. Plus, they passed out Luna bars throughout the night. Smart.
Other Bev Center action included free makeup applications at the Maybelline New York Color Studio, True Religion's Social Hub, where bloggers took photos and stayed glued to their laptops throughout the evening, a book signing and personal appearance by YouTube sensations Elle and Blair, a photo booth at Forever 21 and a prize wheel at Tous.
All in all, we spotted a handful of people with actual purchases—not bad, but also not exactly what Villaraigosa seemed to have in mind. Until next year, FNO!—Ruthie Cwik
· Bev Center, The Grove: Top FNO Shopping Center Events [Racked]