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C. Wonder, entrepreneur Christopher Burch's rapidly-expanding and very colorful lifestyle brand, has arrived in California. This weekend, Burch—Tory's ex-husband and the co-founder of her label, Tory Burch—will open the lime-green doors to a new Fashion Island location. For those not familiar with the C. Wonder concept, this post by a writer at Fashionista who was personally guided through a store by Burch should explain it.
Burch is throwing a big party for the opening. Festivities, which will span both Saturday and Sunday, include gift cards for the first 250 people in line loaded with either $5, $25 or $250; one big giveaway of $1,000 worth of product; a "Wheel of Wonder" that customers can spin for more freebies; and a DJ, snacks and drinks. Doors open at 10am on Saturday and 11am Sunday.
According to C. Wonder's press team, this is the first of a few SoCal stores. We have confirmation that an LA location will open next year, though no specific details are being released just yet.
· C. Wonder [Official Site]