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Madewell's new face is none other than Solange Knowles, Brooklyn cool girl and younger sister of Beyoncé. As Fashionista points out, Solange is friends with Jenna Lyons of J.Crew, Madewell's parent brand, and is signed with Next Models, so this whole thing isn't too surprising. Click over for a behind-the-scenes video of her shoot. [Fashionista]