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Where This Writer Finds '90s Hip-Hop Goodies in Hollywood

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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Yelp

Molly Gottschalk is the former assistant of famed photographer David LaChapelle and now spends her time in LA writing for publications like FLAUNT and Whitewall. Here, she fills us in on her favorite spot in Hollywood, Freak City.

"Hidden behind an unassuming storefront on Hollywood Boulevard, this three-story space is equal parts vintage archive, music venue and art project. By day it is the ideal spot to shop for nineties hip-hop memorabilia (Gucci basketballs, Versace jeans and classic Tommy Hilfiger) and in the evening transforms into the perfect place for an art opening or a music show. The interior is decorated with oddities like a basketball hoop, telephone booths and neon palm trees, all of which give Freak City its charm and make it a pleasant surprise for anyone who may happen to wander in through the well-kept secret of their exterior."

· Freak City [Official Site]
· Molly Gottschalk [Official Site]
· All Shopping Confidential Posts [Racked LA]

Freak City

6363 Hollywood Blvd, Los Angeles, CA 90028