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Before entering the poolside madness at Stylehaus' fall fashion show last night, we stopped by the Geren Ford Annex to preview the LA label's visually stimulating offerings for spring 2013.
Inspired by the work of iconic Culver City-based artist Ed Ruscha, the range features an artistically-inclined point-of-view that's punctuated with vintage LA references and Geren Ford's signature modern energy. In addition to stellar '70s silhouettes and generous geometric prints, we love that each piece is named after a street that intersects Sunset Blvd. (Fun fact: Every year Ruscha drives down the entirety of Sunset and takes photos with a motorized camera attached to his car.)
Specific highlights from the collection include a tie-dye blouse with a perforated silk detail, a topographical print inspired by ocean ridges, the perfect lightweight crochet top, a vibrant floral maxi dress and the fanciest pajamas you've ever seen. Oh, and Geren's dog Quinn, who was rocking some serious neck candy. Click through the gallery for our top picks, and look out for the collection when it hits stores in (sigh) February.
· Geren Ford [Official Site]
· Geren Ford Kicks Off Memorial Day Weekend With Annex Bash [Racked]