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In addition to being the best-smelling city in the world and home to Hollywood's top stars, Los Angeles is the epicenter of the premium denim industry. Two pioneers of the market are Peter Koral and Rick Crane, who launched the Franco-favored denim label 7 For All Mankind (7FAM) back in 2000.
In an effort to "get back to the essence of what makes a great pair of jeans," Koral, Crane and Koral's son David introduce Koral Los Angeles—a contemporary collection of high-quality styles that boast unparalleled fabrics, unique details and—our favorite—a flawlessly flattering fit. The debut women's release features 45 sleek looks in nine silhouettes, and prices range from $160 to $240. We sat down with David to learn more.
What motivated you to launch Koral?
"Our love for fashion and obsession with denim was the motivation for creating Koral. We realized a void in the denim industry, unable to find a union of superb fabric, finish and fit. But the inspiration for the brand comes from the spirit of Los Angeles where a diverse variety of art, music, culture and fashion is found in pockets throughout the entire city."
What sets Koral apart from 7 For All Mankind?
"Koral is a departure from 7FAM in many ways; 7FAM did a tremendous job of developing the premium denim industry as we know it today but the creative inspiration, details and craftsmanship of Koral are very different. I am taking the lead in the creative direction of this brand, approaching it from my knowledge and passion for fashion, today's trends and appreciation of timeless quality. While we are lucky enough to be working with some of the amazing talent from the 7FAM team, the brand as a whole has a very different vision - one that reflects today's world and its unique style."
Where can Koral be purchased?
"Koral is available online and at a number of LA retailers, including American Rag CIE, Intermix and Ron Herman at Fred Segal. A holiday collection will be available in September."
· Koral Los Angeles [Official Site]
· Franco! Famous Face Shoots Seven For All Mankind's New Ads [Racked]