clock menu more-arrow no yes mobile

Filed under:

Success Stories

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Reformation founder Yael Aflalo recently sat down with Fashionista to discuss her LA label's environmentally conscious approach to fashion. As she mentioned to us, Aflalo created the vintage-sourced line after 10 years of running Ya-Ya. "I was feeling bad about being this fashion industrialist [...] Being from Los Angeles, I was already aware of environmental issues, but it hadn't really connected with me yet. So I started watching all these movies and thinking, 'how can I help?'" [Fashionista; Previously]