clock menu more-arrow no yes mobile

Filed under:

H&M Scattering Statues of David (Beckham) Around LA

Image via Courtesy Photo
Image via Courtesy Photo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

H&M has thought up a creative way to promote its undies line with David Beckham. The fashion fashion retailer is installing two larger-than-life statues of the hunky soccer player around LA tomorrow for fans to discover. Spoiler: You'll find one at Hollywood and Highland, and the other at the H&M store at the Beverly Center.

Fans who come across Beckham immortalized are encouraged to Instagram photos of the "art" with the hashtag #HMBeckham for the chance to win their own miniature edition of the statue, a signed pair of David Beckham underwear or a grand prize which includes a $1,000 H&M shopping spree. The contest is on from the 16th through the 19th and the briefs are available at all H&M stores that carry menswear.
· H&M [Official Site]