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H&M has thought up a creative way to promote its undies line with David Beckham. The fashion fashion retailer is installing two larger-than-life statues of the hunky soccer player around LA tomorrow for fans to discover. Spoiler: You'll find one at Hollywood and Highland, and the other at the H&M store at the Beverly Center.
Fans who come across Beckham immortalized are encouraged to Instagram photos of the "art" with the hashtag #HMBeckham for the chance to win their own miniature edition of the statue, a signed pair of David Beckham underwear or a grand prize which includes a $1,000 H&M shopping spree. The contest is on from the 16th through the 19th and the briefs are available at all H&M stores that carry menswear.
· H&M [Official Site]