Madison"> clock menu more-arrow no yes mobile

Filed under:

The "t" in Madison t Stands for Teen

Photo via <a href="">Madison</a>
Photo via Madison

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

LA boutique chainlet Madison has opened a shop dedicated to teen apparel. The idea for the store, located at 1017 Swarthmore Ave in the Palisades, sprung up when owners Emily and Mark Goldstein found they had difficulties shopping for their teenage daughter, Jordan. As Emily told WWD, "It's either too young, too cute or inappropriate." (Has she ever tried Brass Plum?)

Named Madison t, it's stocked with clothes from J Brand, Splendid, Equipment, Wildfox and more contemporary labels. For the most part, tees are under $100 and dresses are less than $200—prices to satisfy a teen budget, albeit a decently-sized one.
· Madison Los Angeles [Official Site]
· L.A. Fashion Retailer Madison Opens Teen Store [WWD]

Madison on Melrose

8115 Melrose Avenue, Los Angeles, CA 90265 Visit Website

Splendid Robertson

111 S Robertson Boulevard, Los Angeles, CA 90048 310-860-0334 Visit Website

Madison t

1017 Swarthmore Ave, Pacific Palisades, CA 90272