Olivia Wilde & Alternative Apparel Design Unisex Bag for Charity

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hollywood star and activist Olivia Wilde is known for her green lifestyle. She was voted "Sexiest Vegetarian" by PETA in 2010 and was a nominee again this year. She's also involved in a number of charities and documents her philanthropic efforts on her personal blog, Wilde Things. Given that Alternative Apparel shares a similar focus, it was only a matter of time before the celebrated lifestyle apparel brand and actress joined forces for a cause.

Wilde and her "partner-in-good" Barbara Burchfield present Alternative's limited-edition "Message Bag"—a unisex backpack/crossbody hybrid that can be adorned in a variety of ways. The $138 bag is available at the brand's flagship store in Venice (1337 Abbot Kinney Blvd) and a portion of the proceeds benefit the Academy of Peace and Justice, a secondary school in Haiti. Watch a video on the making of the bag here and swing by Alternative Apparel Venice to buy it.
· Alternative Apparel [Official site]
· Alternative Apparel Will Plants a Tree In Your Name for Earth Day [Racked]