clock menu more-arrow no yes mobile

Filed under:

RVCA Throws a Patriotic Pool Party at The Standard DTLA

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Yesterday, Cali-based clothing brand RVCA teamed up with party kings Surfer x Blood and the media pros of TransWorld SURF to throw a poolside bash at the The Standard, Downtown LA. The jam-packed event featured lots of pretty people in skimpy swimsuits, a live performance by Living Things and a unique unveiling of RVCA's spring/summer 2013 collection.

After enjoying The Standard's brand new Biergarten, which offers German-inspired favorites like massive pretzels, streudels and beer, we headed to the pool to witness a stampede of RVCA-clad models marching through the venue while waving an American flag. The girls then beckoned guests to the stage for Living Things' rowdy performance, which induced an instant dance party. All Sundays should be like this.
· RVCA [Official Site]
· Surfer x Blood [Official Site]
· TransWorld SURF [Official Site]