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The slow, painful liquidation of most of Betsey Johnson's fashion empire has yet to end. Though the majority of the designer's 63 freestanding stores were supposed to be shut down by now, a few remain open in an attempt to sell off everything inside—dresses, fixtures, furniture, you name it. The blogger behind Handbag Honey stopped by one of the hold outs on Wednesday, the Betsey Johnson on Melrose Ave, and filed a full report:
As I entered the store, I was greeted immediately by the surprisingly cheerful and super sweet staff. However, I also noticed how pillaged the store looked. Everything from furniture, fixtures, artwork, office supplies, plants and even a computer is fair game, not just the frilly party dresses, glittery shoes, assorted jewelry and Betsey Johnson body lotion....As for the merchandise, there are party dresses galore! Currently, all clothing, shoes, jewelry and body lotion are marked down an additional 60% off the lowest price and the eye-popping party dresses (orig. $250-$400) are all priced at $99. The collectible one-of-a-kind vintage pieces have been been marked down 50% to about $175 each piece.The staff still hasn't been notified of a final closing date, but the way things are looking we don't see the store staying open through August.
· Betsey Johnson on Melrose – End of Days [Handbag Honey]
· The Days Are Numbered for Betsey Johnson on Melrose [Racked]