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Where Genetic Denim's Shaun Hurley Gets Surf Gear in WeHo

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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Yelp

By day, Shaun Hurley is the EVP and founding partner of Genetic Denim. He likes to keep it casual, and typically pairs his own jeans with surf-inspired tees. But if you ask him where he shops, he'll point you to Burton.

"I'd have to say I love Burton LA. I'm a simple jeans and T-shirt kind of guy, and I love pairing Genetic Denim's walker or straight leg styles with a surf tee. And I always find them at Burton LA. I love this spot because in my opinion, it's the only spot in LA where I can get great surf clothes. But in this case, it's much more fashion-driven and definitely makes it my favorite shopping gem. I love their basic fashion T-shirts by Analog. The fit is amazing and they have a scoop neck with shorter sleeves. I bought two in every color. I also walked out with a new 6.4 Channel Island surfboard, some new board shorts and a pair of mint green/navy low top kicks. Needless to say, I love it here."

· Burton [Official Site]
· Genetic Denim [Official Site]
· All Shopping Confidential Posts [Racked LA]

Burton LA

8175 Melrose Ave Los Angeles, CA 90046