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Department stores are looking for more ways to attract shoppers, and are turning to other brands to help them do so. Like Nordstrom, whose executives had the genius idea of partnering up with Topshop. Or JCPenney, who today announced that they have struck a deal with cool Canadian brand Joe Fresh.
According to Women's Wear Daily, Penneys will be installing Joe Fresh shops within their 638 stores nationwide—for LAers, that means the Penneys stores at the Glendale Galleria, the Westfield Culver City, the Gage & Pacific Store in Huntington Park and the The Shops at Montebello. For those unfamiliar with Joe Fresh, it's got the high-style, low-pricetag appeal of, say, H&M or Forever 21, but without the stateside ubiquity. Each Joe Fresh shop within JCPenney will be around 1,000 to 2,500 square feet in size, much like the Sephora boutiques that currently inhabit Penneys stores. It's unclear as to when they will open, but from the sound of things both parties want to move fast.
· JCPenney [Official Site]
· Joe Fresh [Official Site]
· Joe Fresh Joins the JCPenney Shop-in-Shop Lineup [Racked N'tl]
· The Vision for Joe Fresh at J.C. Penney [WWD]