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James Franco's talents just keep revealing themselves. In addition to putting together an art exhibit based upon James Dean's career, the actor/artist/director/photographer/model has been shooting models for retail giant 7 For All Mankind. Franco's first campaign for the brand was released in February, after which company executives tapped him to reprise his role for their fall ads. At the time, 7's retail marketing manager Liat Mazor told WWD that the shoot, "will be about going out at night in California."
Today, Style.com has an exclusive look at Franco's new fashion work. He took his camera and model squad (which included big-name faces like Lily Donaldson and Lou Doillon) to a few iconic Old Hollywood destinations such as the Hollywood Forever Cemetery, Mark Mahoney’s Shamrock tattoo parlor and the Sunset Strip. Two behind-the-scenes photos of the campaign have been released. In one, half-naked models squeeze into the front of a mausoleum, in another, they frolic between gravestones. The video portion of the campaign will debut online on 7's YouTube channel Thursday, with ads to follow in major magazines.
· Franco On Valentino—The Other One [Style.com]
· James Franco to Receive Walk of Fame Star Next Year [Racked]
· Franco! James Franco's Art Exhibit Opening Sat in Hollywood [Racked]
· Franco! Famous Face Shoots 7 For All Mankind's Fall Ads [Racked]