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If Twitter is good for one thing, it's sticking your foot in directly into your mouth. Whoever mans the feed for UK-based e-shop Celeb Boutique learned this the hard way this morning when they Tweeted, "#Aurora is trending, clearly about our Kim Kim #Aurora dress:)" with a shopping link attached. Of course, that was NOT why #Aurora was trending and Celeb Boutique has since apologized profusely for their tone-deaf social media person. [R29]