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Watch Blood is the New Black's Trippy Fall Campaign Vid

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Video via Vimeo

Blood is the New Black draws outside of the lines. While other fashion brands work to maintain a squeaky clean image, this LA-based label intentionally looks for new ways to push the envelope via conversation-starting tees and creative lookbook videos.

Case in point: BITNB's new campaign clip for fall. It features models in '90s-inspired club kid garb dropping acid, transfixed by the sounds of "Goodbye Horses" by Q. Lazarus. Shot by acclaimed director Cameron Duddy and styled by Krissie Torgerson, the label's outré T-shirts are paired with ravetastic props like zany sunglasses, plastic jackets and visors.
· Blood is the New Black [Official Site]
· Artsy Tees A-Plenty: It's Blood is the New Black's Mega Sale [Racked]